Most business owners now use social
media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their
business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their brand through their efforts,
rather than growing and building their business. Here are nine huge mistakes that you may not
know you are making on social media.
1. Posting the same types of content again and again
What do you typically post on social
media? Are you hung up on posting a few different types of content? Maybe sharing your newest blog posts and asking the occasional question? Posting the same things again and again will inevitably
cause your audience to tune you out.
2. Not getting your social media followers into your funnel
You’ve heard me say it before, but
I’ll say it again: your email list is your most valuable asset. If you’re not moving your social media fans and followers to your
email list, you’re missing out on a big opportunity for long-term relationship building. Not sure where to start? Offer a free info product to your social media followers in exchange for their
3. Not responding to comments and questions
Posting on social media isn’t enough.
In fact, posting, tweeting, pinning, etc. are only one part of the equation. You should be spending as much time reading and engaging with your followers’ questions and comments as you do posting
your own stuff. And, in light of Facebook’s new message response capability, responding quickly to comments is now more important than ever.
4. Being insincere or inauthentic
You may think you can get away with
not sharing your true self on social media. You may have this idea of who you should be (or want to be!) on social media, but this isn’t a great strategy over the long term.Instead, be yourself! Share your real thoughts and opinions, and let your personality shine through. I guarantee your audience would rather see the real you than
the "manufactured" you!
5. Not posting with your target market in mind
When you post, tweet or live stream,
are you thinking about what you want to say, or about what your target market wants (or needs) to hear? Spend some time thinking about your ability to help, and then ask yourself, “What does my ideal
customer or client want to know today? How can I help him or her?”
6. Constantly promoting your products or business
This is probably one of the biggest
and most harmful mistakes I see on a day-to-day basis. Keep in mind that I’m not just talking about constantly selling your products or promoting your services (although that’s a problem, too!). I’m
talking about subtly -- or not so subtly -- relating all your posts back to your business or products. Your business doesn’t always have to be at the forefront of your posts. Regularly
providing valuable content to your audience is the best way to keep your business top-of-mind for viewers.
7. Having unrealistic expectations of social media
Social media marketing is a long-term
endeavor. Sure, you can see positive results in the short term, but the biggest benefits can only be truly realized after months or even years. Unfortunately, many business owners try out a new
platform, then quickly give up on it when they don’t see immediate results. Approach social media with the expectation that you’ll need to put in a lot of work now to experience great results over the long haul.
8. Not building relationships
Social media isn’t about broadcasting
your message to your fans and followers. It’s not even just about sharing your knowledge and insights. Theodore Roosevelt said, “People don’t care what you know
until they know you care.” If you’re not working to build community and foster relationships, you’re missing out on the most important aspect of social media marketing.
9. Posting too much
One of the most common reasons people
unfollow brands on social media is because they post too often. While I can’t tell you the optimal number of times to post on each social networking site, Be sure to test out different posting
frequencies with your audience!
There you have it: nine huge mistakes
that you don’t know you’re making on social media! Deal with at least three of these today and make a difference now.
It won't be long before you can tweet
sentences like the one you're currently reading if Twitter releases a product it's reportedly building.
Too subtle for you? That was 141
Twitter, the microblogging service that's
always capped tweet length at 140 characters, could scrap that signature restriction with a new product it's building, according to recent reports. The product would let users post "long-form
content" to the social-media platform, according to the report, which cites unnamed people at the company.
A Twitter spokeswoman declined to
Removing the character limit could be part
of a broader effort by San Francisco-based Twitter to reach a more mainstream audience, which in turn would help attract advertisers. Twitter interim CEO Jack Dorsey has acknowledged the service is
too complicated to attract mainstream users. It can also be off-putting, with a cluttered interface and a user base that can border on the uncivilized. The company in July said 316 million people
actively use the service every month. For comparison, Facebook said it has 1.5 billion monthly users and its photo-sharing service Instagram draws 400 million people a month.
Twitter has been working to extend its
appeal by making the site more inviting, curbing abusive or threatening messages, and displaying tweets in Google search results. It also announced plans to revamp its front page and highlight videos
and photos of live events.
Last month, Twitter raised the character
limit on its popular Direct Message feature, which lets users communicate privately with each other. The limit for direct messages was raised to 10,000 characters from 140; Facebook's Messenger, a
similar service, has a limit of 20,000.
Twitter originally limited tweets to 140
characters because it worked with SMS mobile messaging. Some members of the Twitter community feel strongly that the limit should be maintained. Chris Sacca, among Twitter's earliest and biggest
investors, has called the 140-character limit "sacred," while also acknowledging those constraints might turn off users. Sacca in June wrote that 1 billion users "have tried Twitter and not stuck
around." He suggested that an integrated Web-publishing tool linked to tweets could allow longer posts and appeal to more users.